Ingredients for a Review of a TV advert

You can adapt this list to any review!

A good review will have:
Has a title 
Sums up the story/product in a sentence or two.Includes positive and negative commentSays if the writer thinks it’s a successful product and whyUses some suitable vocabulary – plot, soundtrack, twist, director, advertisement, advent, get ready,
Has Some opinion language
“If you ask me”. “For me”Some linking between the similar things (“in addition”) and some contrast– “on the other hand”, “however”It's all in the same formality