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09 November 2011

Formal in Informal

How does your reader know if your writing is formal or informal? Simple - the very first sentence or two will tell them - often from the vocabulary on its own.
So, take a look at these two first sentences:
My greatest ambition would be to set up a new business
vs
My greatest ambition would be to establish a new business
Only one word different, but one's certainly a bit more formal than the other!

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